Discover How 'Authentic' Traditional Japanese Cultural Experience Tours Align Perfectly with MICE
Are you familiar with MICE? MICE stands for Meetings, Incentive Travel, Conventions, and Exhibitions/Events. It is a collective term used for business events such as corporate meetings, incentive trips for training and rewards, international conferences held by academic societies and organizations, and exhibitions or trade shows. In fact, our "authentic" traditional Japanese cultural experience tours are perfect for MICE.
Exploring the Promising Growth of the Global MICE Market: A Key Opportunity for Japan
According to Grand View Research, Inc., The global MICE market size was estimated at USD 802.59 billion in 2023 and is expected to grow at a CAGR of 9.1% from 2024 to 2030. As such, the MICE market is expected to continue growing at a significant rate.
As the global travel market shifts from group tours to individual travel, making it challenging for traditional travel agencies to generate revenue, the MICE travel market is seen as a promising and profitable growth market. Since MICE generates substantial economic ripple effects, cities around the world are fiercely competing to attract these events. The Japan Tourism Agency and local governments are no exception, actively working to attract MICE.
Why Good Excursions Are Key to MICE Success: Traditional Cultural Experiences Top the List
The content of excursions plays a crucial role in attracting MICE. Excursions refer to sightseeing or study trips organized during or after conferences or events. Since it is difficult to differentiate solely based on event venues, what can be offered outside of the venue is what matters.
According to the MICE Total Consumption Survey Report for FY 2023 (Published in March 2024) by the Japan Tourism Agency, traditional cultural experiences ranked as the top choice for MICE participants regarding the content they expect at conference locations, with an overwhelming 72.9% of overseas respondents selecting it. This far exceeded the second-place choice, technical visits, which came in at 48.5%.
Why 'Authentic' Traditional Japanese Cultural Experience Tours Are Perfect for MICE
However, the traditional cultural experiences sought by MICE participants are not merely tourist-targeted shows. They desire "authentic" cultural experiences unique to the country. MICE participants are not only eager to enjoy these experiences but are also intellectually curious individuals who want to learn from them. Moreover, they place great importance on conversations and Q&A sessions with professionals in traditional fields, such as artisans, Noh actors, geisha, and monks. This sets MICE travelers apart from regular tourists in the travel industry.
How Tokyo Can Win the Global MICE Race Against Other Megacities
For these reasons, I strongly recommend our "authentic" traditional Japanese cultural experience tours to municipalities, travel agencies, and stakeholders involved in MICE promotion. Our tours offer "authentic" experiences that were previously not available to tourists until April of this year. These tours are guided by professionals in various fields, including artisans, monks, sword masters, Noh actors, geisha, and food artisans. Additionally, many of these professionals include "A Master of Traditional Craft" and "Excellent Wagashi (Japanese confectionery) Artisan."
Because these are "authentic" traditional Japanese cultural experience tours, all of our tours have received perfect scores from the participants. The level of excitement and satisfaction is incomparable to tourist-targeted shows.
These traditional cultural experience tours in Tokyo are certain to play a significant role in MICE promotion. This is something that can only be offered in Tokyo. Global megacities such as New York, London, and Singapore, which are Tokyo's competitors, cannot provide these experiences.
We urge you to take note of our "authentic" traditional Japanese cultural experience tours, which are the most desired by MICE participants and provide a key differentiation point from other cities. We look forward to working with you in the future.
Please take a look at our tour brochure created specifically for MICE professionals. Our tours received high praise from MICE participants at the Tourism EXPO Japan 2024 held in late September. If you have any questions regarding the content, please feel free to contact us.
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How to Access Kagurazaka
The Kagurazaka area is conveniently located within 30 minutes from any major station in Tokyo. This is because Kagurazaka is situated in the heart of Tokyo, at the center of the Yamanote Line. Please come and visit this convenient and charming Kagurazaka.
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